- By Arya Admin
Science & Technology,
- Posted November 16, 2019
Powerful benefits of live streaming for BTech grads
Compelling Reasons Why You Should Live Stream
Live streaming has not been with us for too long, but it is quickly gaining resistance and attention of BTech students who always search for new and innovative ways of delivering content. With the help of early adopters and other high-profile influencers, the industry is projected to skyrocket in the coming years. It flips the whole content production and consumption process on its head.
Users consume content on your time
The biggest and the most powerful benefit of live streaming is that viewers consume content on their time, and not on their time. This means that students of Top Engineering Colleges are only engaging with people who care about them, their brand, and people that find their content extremely useful. They are automatically targeting content at the people who are more likely to convert and follow them further.
It is not yet overcrowded
Like with any other digital marketing channel, live streaming will become over-populated very quickly. Although it has not quite reached that point yet, it is quickly gaining resistance and more and more people are using it on a daily basis.
For instance, it includes Facebook’s organic post reach drop. Timelines became over-competitive, so Facebook had to make an adjustment to their algorithm, leaving only a tiny portion of people who get to see their organic posts. The same could happen to live streaming. Hence, if students of Engineering Colleges in Jaipur wish to reach the necessary audience via live video, they should act now.
Reaching highly targeted niches
Viewing live streams requires more commitment from their followers. This is because they need to tune in on their time, regardless of whether it is the best time for them or not. Consequently, this determination applies an automatic filter that keeps unrelated audiences away. Moreover, it is very unlikely that people who are not interested in your topic will join the conversation.
Live streaming is Cheap
If you think about it, live streaming is incredibly cheap. In fact, it is completely free. Students of B Tech Colleges in Jaipur do not need any special equipment, software, or hardware. All it takes is a Smartphone or laptop with a camera and an active account with a chosen platform. For instance, it includes Facebook Live or Periscope.
Traditional blogging and content production would usually require a set of properly configured software programs. Similarly, live streaming is accessible to anyone in a matter of a click.
Takes less time to produce
According to research, it takes approximately 2 hours to write a 500-word blog post, and anything between 4-8 hours to produce a 1,500-2,000 words article. While a 500-word post would not regard as a comprehensive piece of content and would not generate a lot of exposure, it can be easily read in 3-4 minutes.
The data varies when it comes to traditional video production like vlogs. According to this, it could take 2-3 hours to create and edit a simple vlog.
In conclusion, live streaming is an extremely powerful channel for delivering content. Similar to other marketing mediums, it comes with its own share of pitfalls and challenges. Hence, before working on live video, students of the B Tech Colleges must carefully weigh out all the pros and cons and decide whether it is suitable for their needs.
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