Contact for Admission

Arya College Cousellor Arun Arya

Prof. (Dr.) Arun Arya

Contact for Admission

Arun College Cousellor Arya

Prof. (Dr.) Arun Arya

Communication – Definition, Types, Importance, Barriers, Model, and Flow

The English word ‘communication’ is derived from the Latin communis, which means common sense and The word communication means sharing the same ideas, also In other words, the transmission and interaction of facts, ideas, opinions, feelings, or attitudes and Communication is the essence of management, so the basic function of management (planning, planning, staffing, supervision, and management) cannot be done effectively without effective communication.

It is a two-way process that involves transferring information or messages from one person or group to another This process goes on and includes a minimum of one sender and receiver to pass on the messages also These messages can either be any ideas, imagination, emotions, or thoughts, also there are different modes of communication available today.

Types of Communication

Verbal communication:

Communication occurs through verbal, verbal, or written communication that conveys a message to others is called oral communication Verbal communication is the use of language to convey information verbally or in sign language as well as Verbal communication is important because it works well also It can be helpful to support verbal Non-verbal communication.

Non-verbal communication:

Insignificant communication is using body language, body language, and facial expressions to convey information to others and It can be used both intentionally and deliberately also For example, you may have a smile on your face when you hear an idea or a piece of interesting or exciting information, So open communication is helpful when you are trying to understand the thoughts and feelings of others.

Importance of Communication

1. Communication Foundation:

Some manager explains to the employees the goals of the organization, the methods of their success, and the interpersonal relationships between them also This provides communication between the various staff and departments, So communication serves as the basis for collaboration in the organization.

2. Functional:

The manager coordinates the individual and physical aspects of the organization to run it efficiently and effectively This integration is not possible without proper communication.

3. The Basis for Making Decisions:

Good communication provides information to the manager that helps them make decisions, also No decisions could have been made without knowledge, and, communication is the basis for making the right decisions.

4. Improves Management Ability:

The manager transfers targets and issues instructions and assigns tasks to subordinates.

Barriers in Communication

Personal Barriers:

Communication takes place between receiver and sender and In case of message formation went wrong, it gives a wrong and unclear message to the recipient also The receiver might get the wrong perspective while receiving a message, so the message should be written effortlessly. 

• Systematic Barrier:

Some machine errors occur by any means or in any unforeseen situation so it may affect the importance of communication.

Flow of Communication

There are five flows of communication:

• Downward Flow:

Communication flows from the higher level to the lower level:-communication carried out by the head of the organization to the subordinates like providing feedback, giving job instructions, etc.

• Upward Flow:

Communication that flows to the higher level of the organization is upward communication and Subordinates use upward flow to transfer their grievances and performances to their seniors.

• Lateral/Horizontal Communication:

This communication happens between the same level of the hierarchy that is communication between colleagues, managers, or any horizontally equivalent members of the organization.

• External Communication:

Management with external groups like vendors, suppliers, banks, financial institutions, and many more.

Different Communication Models

Shannon's Model

This model of communication introduced was by Claude Shannon's model and was introduced in 1948 This laid the foundation for the different communication models that we have today.

In This Model the information source typically refers to a person, who then sends a message with the use of a transmitter also The receiver is the instrument or the person on the other side that receives the, So this model is the simplest model to understand the workings of the communication process.

Berlo's Model

It is a famous communication model is Berlo's model and he stresses the relationship between the person sending the message and the receiver also for the message to be properly encoded and decoded, the communication skills of both the source and the receiver should be at best so the communication will be at its best only if the two points are skilled.

Schramm's Model

It says that both the sender and the receiver take turns playing the role of the encoder and the decoder when it comes to communication also Aristotle's models and several other models also You should always keep in mind that each of these models has both their advantages and disadvantages so while some communication models try to break down the whole process.


Communication plays a vital part in building up strong relationships across the world, either in organizational structure or outside of it and It is an essential pillar for people in sharing ideas, delegating responsibilities, management of a team, building up a healthy relationship, etc also Effective communication is necessary for managers in the planning organization, organizing, leading and controlling, So managers of the organization are dedicated enough in communicating throughout the day in various tasks performances as well as they spent the whole time communicating face-to-face or over the phone to their colleagues, subordinates and the clients and Managers also use written communication in the form of Emails, memos, daily reports and so on.

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