lead generation Tag

Lead Nurturing through Drip Campaigns Lead Generation is an important aspect for MBA professionals, especially in the efforts of performance-oriented marketing. There are two key post lead generation activities that marketers must pursue constantly, including lead scoring and lead nurturing. Lead scoring helps assign a number to individual leads and provides a sense of priority, but lead nurturing lays down the path of interaction to skillfully guide leads through the buying journey. Lead nurturing is the skillful process of engaging a defined target group from MBA Colleges in Jaipur. It also provides