• By Arya Admin
• In Student Blog,
• Posted August 02, 2019

How personalized campaigns help in Lead Generation?

Lead Nurturing through Drip Campaigns

Lead Generation is an important aspect for MBA professionals, especially in the efforts of performance-oriented marketing. There are two key post lead generation activities that marketers must pursue constantly, including lead scoring and lead nurturing.

Lead scoring helps assign a number to individual leads and provides a sense of priority, but lead nurturing lays down the path of interaction to skillfully guide leads through the buying journey. Lead nurturing is the skillful process of engaging a defined target group from MBA Colleges in Jaipur. It also provides relevant information to guide them through the buying journey. Therefore, it is very important to understand the stage of the prospects in order to craft meaningful messaging according to their consumption.

The Importance of Effective Lead Nurturing

There are many tactics to lead nurturing. These include personalization, content customization, etc. Drip marketing is a great way to nurture leads. It involves launching a series of marketing messages based on behavioral actions of leads. Marketers usually focus on increasing their lead count, it is important for the students of Best MBA Colleges in Jaipur to have an effective lead nurturing strategy.

Approaches to Lead Nurturing

1. Segment Leads - A “one-size-fits-all” approach does not work in lead nurturing. It is important for the students of Top 10 MBA Colleges in Jaipur to bucket leads into common segments based on common key traits. For instance, repeat purchasers can be a part of one segment. Segments can also be created based on gender, age, location, etc.
2. Content Personalization - When your prospect receives personalized content to their tastes and preferences, it is a great way to make them feel special. Personalized content offers much better results than generic content. In order to do this, marketers can monitor user behavior across their website, in-store, and other touch-points where prospects interact with the brand.
3. Multi-Channel Approach - Students of Top MBA Colleges in Jaipur should use multiple channels to effectively run their lead nurture program. An effective lead nurturing program can run communication across emails, SMS, push notifications, social media, etc.
4. Lead Scoring - This mechanism is used to rank prospects based on the interest and engagement levels students of Top MBA Colleges display to marketing communication. They regularly interact with marketing communication and are more receptive to the brand’s communication. Hence, they are more likely to purchase. This lead has a higher lead score as opposed to someone whose interaction rate is lower. Lead generation scoring has proved to be a key tactic for effective lead nurturing.

Conclusion

In conclusion, monitoring prospect behavior and evolving communication mechanism to behavior-based lead nurturing will help in achieving a superior outcome.

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