This course is designed to provide students with a systematic approach for making marketing decisions and to give students practice in the analysis, design, implementation, and control of marketing strategies. It is an operationally oriented course in which the application of marketing concepts, principles, strategies and methods is emphasized. This course is intended to serve students who anticipate careers as brand managers and as marketing managers.
MBA Course Eligibility
The candidate must possess Graduate (10+2+3) degree or equivalent from any recognized University with at least 48% marks in aggregate (43% in case of SC/ST and Non creamy layer OBC candidates), without any approximation in the Graduate Examination. However, the candidate appearing for the qualifying examination (Graduate Degree) in 2015, will also be permitted to participate in the counseling process but his/her admission will be provisional subject to furnishing the mark sheet of qualifying examination before 31st December, 2015 or as prescribed by the concerned university. Final year appearing students are required to submit, at the allotted institute, a certificate from college/institution (Cerfiticate-6).