
This course is designed to provide students with a systematic approach for making marketing decisions and to give students practice in the analysis, design, implementation, and control of marketing strategies. It is an operationally oriented course in which the application of marketing concepts, principles, strategies and methods is emphasised. This course is intended to serve students who anticipate careers as brand managers and as marketing managers.
The candidate must possess Graduate (10+2+3) degree or equivalent from any recognized University with at least 50% marks in aggregate (45% in case of SC/ST and Non creamy layer OBC candidates), without any approximation in the Graduate Examination.